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How ASML Won Lithography (& Why Japan Lost)

In the mid 1990s, 2 business controlled the lithography area. Both of them were Japanese: Nikon as well as Canon. With each other, they held 3 quarters share of the marketplace.

A Dutch business called ASML climbed to surpass these 2, delegating them to little bit gamers in the sector. Today, both are no more attempting to contend at the reducing side. While ASML is currently Europe’s many beneficial modern technology business.

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In this video clip, I wish to speak about exactly how ASML took the marketplace share and also technical management crown. As well as why the Japanese incumbents stopped working to maintain it.